During her appearance on the Today show, Craig Melvin wasted absolutely no time bringing up the drama surrounding Alix and Alex after months of online speculation, shady reposts and cryptic TikToks. And Alix immediately looked uncomfortable. Laughing nervously, she tried to dodge the question by saying she did not “want to ruin a good day talking about something not so great.” But when Craig pushed and asked whether the feud had been exaggerated, Alix responded with an extremely sarcastic, “I love everyone!”
Which, let’s be real, nobody believed for even a second.
The tension between Alix and Alex has been brewing ever since Alix’s Hot Mess podcast quietly got dropped from Alex Cooper’s Unwell Network earlier this year. Since then, fans have been dissecting every repost, every unfollow and every passive-aggressive TikTok between the two.
And honestly, the reason people are so invested is because Alex Cooper built an empire off the whole “girls supporting girls” brand. So when one of the biggest influencers tied to her network suddenly leaves and starts reposting shady content, people immediately assume something happened behind the scenes.
The interesting thing is Alix clearly does not want to publicly go to war with Alex. You can tell she is trying to keep it cute and avoid outright saying anything damaging. But at the same time, she also does not seem interested in pretending they are friends anymore either.
That sarcastic “I love everyone” response felt less like damage control and more like somebody trying very hard not to say what they actually think.
And honestly, the internet already made up its mind the second she started reposting those TikToks.
At this point, it feels less like a misunderstanding and more like two people silently trying to outshade each other without directly naming names.