Singer Doja Cat has partnered with MAC Cosmetics for a new beauty collaboration. The Grammy winning artist, who also serves as the company’s Global Brand Ambassador, recently took part in a special promotional event in London connected to the launch of a new makeup collection. The collaboration focuses on the MAC x Doja Cat Gorgeous Nude Kit, a limited edition beauty set that was developed with input from the singer. The launch was supported through a live shopping event on TikTok Shop, where fans were able to learn more about the collection and watch demonstrations throughout the day.
According to reports, MAC Cosmetics hosted a 12 hour livestream from 10 a.m. to 10 p.m. as part of the launch. The broadcast took place from the brand’s store in central London and marked the company’s first global ambassador led activation on the platform. The event was designed to connect directly with consumers through live content, product showcases and interactive sessions.
Doja Cat traveled across London to participate in various parts of the event. During the day, she greeted fans and took part in makeup demonstrations linked to the new collection. Her appearance attracted attention both from beauty enthusiasts and followers of her music career.
For the occasion, the singer wore a punk inspired outfit featuring an oversized Union Jack corset paired with a matching skirt. She completed the look with an “I heart NY” baseball cap while travelling through the city on one of London’s well known double decker buses. Images and videos from the event quickly circulated online, drawing reactions from fans.
Doja Cat went to London to celebrate the launch of the MAC x Doja Cat Gorgeous Nude Lip Kit while wearing an oversized Union Jack skirt and a corset and participating in a TikTok live stream event. #DojaCat pic.twitter.com/KbBpqSKMtR
— My Attire (@MyAttire0008) May 30, 2026
The latest launch is another step in Doja Cat’s growing involvement in the beauty industry. While she remains best known for her music career and chart topping songs, she has increasingly taken part in projects that extend beyond entertainment. Her role as a global ambassador has allowed her to work more closely with major beauty brands and contribute to product development and promotional campaigns.
Earlier this year, Doja Cat also attracted attention after publicly sharing that she had been diagnosed with borderline personality disorder while expressing support for fellow artist Chappell Roan.
With the launch of the MAC x Doja Cat Gorgeous Nude Kit, the singer continues to balance her music career with new opportunities in the beauty space, further expanding her presence across different industries.