Sydney Sweeney is adding another title to her already impressive résumé. Fresh off the conclusion of Euphoria’s third and final season, the actress has officially launched her own production company, Honey Trap, marking a major step in her evolution from star performer to Hollywood producer. The 28-year-old actress announced the news on social media, sharing a report about the venture and confirming her involvement with the company. Sweeney captioned the post with a playful message, signaling her excitement about the new chapter.
According to industry reports, Honey Trap has secured a first-look deal with Sony Pictures, giving the company the opportunity to develop and produce projects in partnership with the major studio. Longtime collaborator Kaylee McGregor will serve as president of production and development.
Sweeney has steadily built a reputation as more than just an actress over the past few years. In addition to leading box-office successes and streaming hits, she has increasingly taken on producing responsibilities behind the scenes. The launch of Honey Trap represents the next phase of that ambition.
Several projects are already in development under the new banner. Among them is the upcoming remake of Barbarella, based on the iconic French comic book series that was previously adapted into the 1968 cult classic starring Jane Fonda. Sweeney is attached both as producer and star.
She is also developing The Registration, a psychological thriller adaptation of Madison Lawson’s novel, further demonstrating her interest in bringing female-driven stories to the screen.
The announcement arrives just one day after Euphoria aired its highly discussed series finale. Sweeney’s character, Cassie Howard, remained one of the show’s most talked-about figures throughout its final season. Her storyline generated significant conversation online, particularly due to the provocative direction taken by the character.
Despite criticism from some viewers, Euphoria creator Sam Levinson previously defended the creative choices surrounding Cassie’s arc. Levinson also revealed that Sweeney was actively involved in discussions about her character, often pushing to remain committed to the show’s creative vision.
Since breaking out on Euphoria, Sweeney has become one of Hollywood’s busiest stars. Recent years have seen her balance major acting roles with producing credits, including projects across film, television, and streaming platforms. Her ability to combine commercial success with creative control has made her one of the industry’s most sought-after talents.
With Honey Trap now officially launched, Sweeney joins a growing list of actors who are building production companies to create opportunities behind the camera. The move allows her greater influence over the stories she tells while continuing to expand her presence in the entertainment industry.
As she closes the chapter on Euphoria, Sydney Sweeney appears focused on shaping the future of her career on her own terms. Honey Trap may be her newest venture, but judging by her recent momentum, it is unlikely to be her last.