Haunted 3D: Echoes Of The Past continued its box office journey with a collection of Rs. 85 lakh on its second Thursday, which marked Day 14 of its theatrical run. The film recorded a 15 per cent drop from the previous day’s earnings, a relatively normal trend for a movie entering its second week.
Directed by Vikram Bhatt, the horror thriller completed its first week with an estimated total collection of Rs. 13.95 crore nett at the Indian box office. For a film in the horror genre and made on a controlled budget, the first week performance is considered encouraging. The movie has also managed to perform better than other releases currently in theatres, including Main Vaapas Aaunga, Governor, and Bharat Bhhagya Viddhaata.
The film’s steady performance has already helped it emerge as a successful venture. Industry observers are now watching closely to see how it performs during its second weekend. If the film records a healthy jump in collections over the weekend, it could cross the Rs. 20 crore mark in the coming days. Its long term box office prospects will depend on how well it maintains audience interest after the weekend rush.
The success of Haunted 3D: Echoes Of The Past has also reignited discussion around the popularity of horror films. The original Haunted 3D, released in 2011, performed well at the box office and became one of the notable horror successes of its time. Vikram Bhatt has also been associated with several successful horror films over the years, including entries from the Raaz franchise.
However, in recent years, this style of horror storytelling appeared to lose some of its appeal among audiences. Several films in the genre struggled commercially, leading many to believe that audience interest had shifted elsewhere. The performance of Haunted 3D: Echoes Of The Past suggests there may still be a market for such films when they connect with viewers.
Some industry discussions have also pointed out that stronger production values could have potentially helped the film achieve even better results. Nevertheless, its current box office run indicates that audiences continue to show interest in horror thrillers despite changing trends in the industry.
The film’s first week box office collections are as follows:
Day 1: Rs. 2.35 crore
Day 2: Rs. 3.00 crore
Day 3: Rs. 3.50 crore
Day 4: Rs. 1.50 crore
Day 5: Rs. 1.75 crore
Day 6: Rs. 1.00 crore
Day 7: Rs. 0.85 crore (estimated)
Total First Week Collection: Rs. 13.95 crore
With a solid first week and steady hold in its second week, Haunted 3D: Echoes Of The Past remains one of the stronger performing films currently running in theatres.