In a move that’s sending ripples across the Indian film industry and delighting fans everywhere, Aamir Khan today announced at a special event in Mumbai that his latest film, Sitaare Zameen Par, will premiere on his recently launched YouTube channel – Aamir Khan Talkies on August 1, 2025, for a pay-per-view price of just ₹100.
This comes as a surprise for many, given Aamir’s earlier comments strongly suggesting that Sitaare Zameen Par would release exclusively in theatres. At the time, he had expressed hesitation about releasing content directly into homes. But with today’s announcement, the star appears to have embraced a new, audience-first distribution model—one that doesn’t just disrupt traditional streaming platforms, but perhaps quietly questions their dominance.
While Aamir hasn’t directly addressed this shift in ideology, industry watchers and longtime fans see it as more than just a digital release. Some believe it could be a strategic step towards giving audiences greater access, affordability, and autonomy—without the baggage of big streaming gatekeepers or platform exclusivity.
While Aamir hasn’t said so explicitly, the message seems clear: Why should audiences pay monthly subscriptions or wait for big OTT platforms to decide what they can watch, and when—when the filmmaker can connect directly with viewers?
More Than a Film — A Digital Movement Begins?
Aamir’s YouTube channel Aamir Khan Talkies, launched recently, appears to be more than a promotional venture. If today’s event is anything to go by, it’s being shaped as a serious cinematic destination—curated, democratic, and deeply personal.
Alongside Sitaare Zameen Par, Aamir announced that his father’s films, including the much-loved Anamika, will be made available on the platform over time. In doing so, he’s not just honouring the memory of Tahir Hussain, but also bringing back lost gems of his father’s productions for newer generations to discover and appreciate.
There is also quiet buzz that many of Aamir Khan’s own past films—especially those produced under his banner—might gradually find their way onto the channel. While no titles have been confirmed, fans are already speculating whether Lagaan, Taare Zameen Par, or Dhobi Ghat might be among them.
‘Satyamev Jayate’ Comes Home — For Free
In another exciting update, Aamir confirmed that all episodes of his iconic social reform show Satyamev Jayate will be available for free viewing on the YouTube channel.
For many, Satyamev Jayate was not just a show—it was a mirror to society. With episodes tackling everything from female infanticide to mental health, the program earned deep emotional resonance across India. Its return, unfiltered and free, signals Aamir’s continued commitment to using media as a tool for awareness, change, and empathy.
A Future Platform for Independent Filmmakers?
Perhaps the most promising hint came toward the end of his address, when Aamir shared that he may consider releasing select films by new and independent filmmakers on his channel—subject to mutual agreement. While still at a conceptual stage, this idea could reshape how debut storytellers reach audiences.
If Aamir opens his platform to others, it won’t just be a YouTube channel—it could become one of the most trusted, talent-first distribution spaces in Indian cinema.
Rethinking the OTT Status Quo?
Though Aamir didn’t directly name any existing streaming platforms, many are interpreting this initiative as a gentle but firm critique of the current OTT ecosystem—one that often limits access with high paywalls, prioritizes algorithms over artistry, and leaves both audiences and creators with fewer choices.
This isn’t just about Sitaare Zameen Par skipping Netflix or Prime. It’s about a mainstream star reclaiming distribution—making films accessible, affordable, and unmediated.
Also Read: Aamir Khan’s Sitaare Zameen Par 2 Dialogues That Are Inspiring, Yet Problematic
Aamir Khan Talkies: Not Just a Channel, A Statement
From honouring cinematic legacies to empowering future filmmakers and reintroducing landmark social content, Aamir Khan Talkies is shaping up to be a one-of-a-kind platform—built not on celebrity flash, but cinematic purpose.
For fans, August 1 isn’t just the digital release date of Sitaare Zameen Par—it’s the beginning of something much larger.
Affordable cinema. Open access. Direct dialogue.
Aamir has pressed record—and the whole industry is now watching.
