BLACKPINK superstar Jennie has once again left fans in awe with her recent collaboration with French fashion house Chanel. As brand ambassador for its new 25 handbag, Jennie makes a striking feature in a dazzling advertisement, bolstered by an array of promo photos that only serve to intensify her down-to-earth demeanor. Although certainly the star of the show is her presence, the handbag itself has produced a mixed bag of reactions among fans and critics alike.
Mixed Reactions to the Chanel 25 Handbag
While a lot of enthusiasts are awed by Jennie’s loveliness and elegance, others have acknowledged that the bag itself is not as captivating as the star herself. On sites such as The Qoo, a few commenters advise that Jennie makes the bag look trendier than it truly is. “Chanel never really seemed fancy to me, but Jennie makes it so cool,” a fan commented. Others think that the handbag is too little or not right for their sense of style, so they can’t help but ask if it’s really “pretty” or if Jennie’s gorgeous features are the center of attention of the campaign.
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A Dazzling Campaign Direction
Directed by Gordon von Steiner, the campaign film whisks viewers along Manhattan’s streets and into a chic studio, all to the infectious beat of She Drives Me Crazy by Fine Young Cannibals. The imagery, shot by celebrated photographer David Sims, is one of spontaneity and self-expression, something Jennie herself perfectly captures.
Jennie’s Continued Success and Future Plans
In addition to her current Chanel promotion, Jennie will be given the highly prestigious Global Force Award at the 2025 Billboard Women in Music Awards. She will be feted on March 29, 2025, in Los Angeles for having broken through as a solo recording artist. The 29-year-old has made waves already in her debut record Ruby, out on March 7, that boasts collaborations from some of industry titans.
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