Kylie Jenner has once again proven that when it comes to blending beauty, fashion, and viral marketing, she knows exactly how to capture attention. The beauty mogul recently unveiled a striking new campaign look that instantly set social media buzzing—this time featuring a bra adorned with hyper-realistic pomegranate seeds.

Taking to Instagram, Kylie revealed the bold visual to promote the launch of her latest Kylie Skin Lip Butter shade in Pomegranate. In the campaign images, she wears a fruit-covered bra that seamlessly flows into a sheer beige mini dress, creating a surreal yet glamorous effect. Her hair is styled into a sleek twisted bun, while her signature smokey-glam makeup keeps the focus firmly on her lips and glowing skin.

In a behind-the-scenes clip shared on the Kylie Cosmetics Instagram page, Kylie is seen casually eating from a bowl of pomegranates while posing on set. “Eating my pomegranates, on our pomegranate Lip Butter shoot, dressed in pomegranates,” she says playfully. The brand caption added, “Our award-winning lip butter is now available in a NEW pomegranate scent and shade—swipe on for juicy hydration, sheer red color, and a glossy finish.”

Fans were quick to shower the look with praise. One follower crowned her “the pomegranate queen,” while another commented, “Obsessed is an understatement.” The dramatic styling and fruit-inspired theme only added to the excitement around the product launch.

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Beyond beauty, Kylie is also stepping into a new chapter of her career—acting. The entrepreneur recently walked the red carpet for a screening of her debut film The Moment, wearing a striking runway look from Maison Margiela’s Spring 2026 collection. The ensemble featured a voluminous silk ball skirt paired with a ruffled halter top, leaving a daring strip of skin exposed in between.

The Moment premiered at the Sundance Film Festival on January 22 and is set for a theatrical release by A24 on January 30. Directed and co-written by Aidan Zamiri, the film boasts an eclectic cast including Charli, Rosanna Arquette, Kate Berlant, Jamie Demetriou, Rachel Sennott, Rish Shah, and Alexander Skarsgård.

While this marks Kylie’s first substantial acting role outside reality television, she’s no stranger to the screen. She previously appeared as herself in Ocean’s 8 and has long been a fixture on Keeping Up With the Kardashians and The Kardashians.

From beauty campaigns to film premieres, Kylie Jenner is clearly embracing a bold, multi-dimensional era—and she’s doing it in unforgettable style.

Margot Robbie has once again proven that fashion can be far more than just red-carpet glamour—it can be a powerful storytelling tool. While her 2023 Barbie press tour was defined by playful pop aesthetics, Robbie has embraced a richer, more symbolic fashion language while promoting Wuthering Heights, drawing directly from the literary and historical roots of Emily Brontë’s iconic novel.

For this press run, Robbie has collaborated closely with longtime stylist Andrew Mukamal, crafting looks that echo the dark romance, emotional intensity, and atmospheric weight of Brontë’s world. Each appearance has been carefully curated to feel like an extension of the film itself rather than a standard promotional wardrobe.

At the London premiere, Robbie delivered her most striking literary reference yet. She wore a replica of a bracelet originally made from Emily Brontë’s hair—an example of Victorian mourning jewelry. The original piece belonged to Brontë’s sister Charlotte and incorporated hair from both Emily and Anne Brontë. For Robbie’s appearance, a studio based in Haworth recreated the 175-year-old design, creating a tangible link between the actor, the author, and the era that inspired the film.

The historical symbolism continued in Robbie’s outfit. She wore a custom nude corseted gown by designer Dilara Findikoglu, adorned with intricate braided detailing inspired by Victorian hair-braiding techniques commonly used in sentimental jewelry. The braids were hand-dyed to mirror the tones of the Brontë bracelet, reinforcing the deliberate connection between costume, history, and narrative.

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Green has emerged as a recurring motif throughout Robbie’s press appearances. Emerald Fennell’s adaptation of Wuthering Heights, set for release on February 14, was filmed in the wooded landscapes of England—the same environments that influenced Brontë’s writing. Just days before the premiere, Robbie appeared at a London photo call wearing a green-toned John Galliano trench coat, subtly referencing the film’s natural setting.

Speaking to Elle in January, Robbie explained Mukamal’s research-driven approach. “He’s a history major, he really enjoys delving deep,” she said, noting that he even visited the film set and collaborated with costume designer Jacqueline Durran—an uncommon but telling level of involvement.

The historical theme extended to the Los Angeles premiere, where Robbie wore a custom Schiaparelli ball gown paired with the famed Taj Mahal necklace. The piece, originally gifted by Mughal Emperor Shah Jahan to his wife Nur Jahan, later passed through Cartier before being given to Elizabeth Taylor by Richard Burton—adding another layer of cultural and historical storytelling to Robbie’s press tour.

With Wuthering Heights, Margot Robbie isn’t just promoting a film—she’s inhabiting its legacy.

Selena Gomez’s beauty empire continues to grow at an extraordinary pace. Rare Beauty has officially made history at Ulta Beauty, setting a new benchmark as the retailer’s largest brand debut to date. The launch did not just meet expectations, it exceeded them, with sales figures reportedly breaking previous records for any brand entering the chain.

Rare Beauty has always stood apart in a crowded cosmetics industry. From the beginning, Selena Gomez positioned the brand around inclusivity, accessibility, and mental health awareness rather than just trends and packaging. That philosophy appears to be resonating more strongly than ever, especially with younger consumers who value authenticity and transparency in the brands they support.

The Ulta debut marks another major milestone in Rare Beauty’s growth strategy. While the brand was already successful through online sales and select retail partnerships, Ulta’s nationwide reach gives it access to a significantly larger audience across the United States. For Ulta, securing Rare Beauty has proven to be a major win, drawing both loyal fans of the brand and new customers curious about the products that have dominated social media conversations for years.

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Industry analysts note that Rare Beauty’s success is not just about celebrity branding. Many celebrity beauty lines launch with huge attention but struggle to sustain momentum. Rare Beauty, however, has consistently maintained strong product reviews, repeat purchases, and viral visibility, particularly for items like its Soft Pinch Liquid Blush and Positive Light Highlighter.

Selena Gomez has also remained closely involved in the brand’s creative and social direction, which has helped maintain its identity. Rather than relying solely on promotional campaigns, Rare Beauty often focuses on storytelling, self-acceptance messaging, and real customer experiences. That emotional connection has helped turn casual buyers into long-term supporters.

The record-breaking Ulta debut reinforces a larger trend in the beauty industry. Consumers are no longer just buying products, they are buying into values, communities, and narratives. Rare Beauty has successfully positioned itself at the intersection of all three.

With this milestone, Selena Gomez has once again proven that Rare Beauty is not just another celebrity brand. It is one of the most influential beauty businesses of its generation, and its growth shows no signs of slowing down.