5 Celebrities who have endorsed gaming sites in India

March 18, 2024
The involvement of celebrities, including athletes and Bollywood actors, has significantly influenced the growth of Indian betting sites.

As gambling continues to gain acceptance around the world, India’s online sports betting market is also expanding rapidly, with more betting sites becoming available to the Indian betting community. Interestingly, India’s sports betting market is projected to grow by 6.98% in 2028 and reach a volume of $2.58 billion.

The advancements in technology, the high percentage of smartphone users, and the massive population in India viewing gambling as a new entertainment option drive the increasing number of Indian betting sites, as witnessed in recent years.

Also, the involvement of celebrities, including athletes and Bollywood actors, has significantly influenced the growth of Indian betting sites. This explains why sometimes Bollywood actors produce movies that encourage betting, or you see them publicly advertising for a betting company. However, the goal of these endorsements is simple; to help betting industries expand and gain acceptance among the Indian audience.

In this article, you will learn about the top 5 Indian celebrities who have endorsed betting sites, whether it is online casinos, poker, and other betting forms.

MS Dhoni
Mahendra Singh Dhoni aka MS Dhoni is the former captain of the Indian cricket team, so you can understand how much his choice as a brand ambassador can influence the growth of a betting site. PokerStars saw that this could be a game changer for the company and made him its brand ambassador. This further makes the brand more reliable and trustworthy, especially to its Indian audience. Aside from that, the betting site operates under a Malta Gaming Authority license. Also, PokerStars offers a range of betting options, giving you something to choose from.

MS Dhoni’s partnership with this gambling platform is largely due to the immense influence he commands. To effectively carry out this assignment, MS Dhoni was made the face of the “I’m in” campaign initiated by the company to promote online poker in the country and attract more players.

Amy Jackson
Rummy Passion, Indians’ number one go-to site when it comes to rummy games, wanted to take the Indian gambling industry by storm and went for Amy Jackson. The choice of the British model and Bollywood actor is a round peg in the right hole. The deal was facilitated by ITW Playwax and the Bollywood star has been promoting the betting site through photoshoots and ad movies.

Amy Jackson doesn’t only promote Rummy Passion; she also spends quality time on the platform playing the various game types available. According to the site, her involvement has helped the brand resonate more with its players and reach a wider audience. So, if you desire a skill-based game or are willing to test your luck on RNG-certified casino games, Rummy Passion is the right place to be.

Nargis Fakhri
Judging by its reputation as a global brand, Betway does not need too many promotions to be trusted. However, Bollywood actress Nargis Fakhri became the ideal choice for the betting platform when it needed to launch Andar Bahar, a live game show, in 2021.

The 44-year-old has been excellent in using her wider social media presence to get Indian bettors to know about the game. Not only that, the partnership has also bettors know more about other live dealer games offered by Betway.

Nawazuddin Siddiqui
After announcing MS Dohni as its ambassador, PokerStars also collaborated with Bollywood actor Nawazuddin Siddiqui in a bid to strengthen its dominance in the betting market. For someone with over 65 million followers on Facebook and Twitter, having the Bollywood actor as a brand ambassador was a brilliant move to get people to know more about the concept of poker. Apart from running their promotions for PokerStars, Siddiqui was also featured as the brand’s face for its “MadeforPoker” campaign.

Anita Hassanandani
Poker is arguably one of the gambling options available in India. This also explains the huge endorsement deals available for celebrities like Anita Hassanandani. In 2018, Poker Raj announced the Bollywood actress as take brand ambassador. The partnership became important as it would allow the new betting site to take advantage of her immense popularity to reach new players. In one of her interviews, Anita admitted to being an avid player of online games like rummy, but she enjoys playing poker more now.

Final Thought
While celebrities signing endorsement deals with betting brands might be an effective advertising strategy, players must do their due diligence before signing up on betting sites. With that said, all betting sites mentioned in this article have been tested to be trustworthy and reliable.

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