Some scripts arrive at just the right moment — and for Priyanka Chopra Jonas, The Bluff was exactly that kind of opportunity. The project came her way while she was in the middle of filming Season 2 of Citadel alongside Joe Russo. The script landed in her inbox unexpectedly, but once she began reading, she found it impossible to stop. By the time she reached the final page, she knew she wanted to be part of the film.
Beyond offering her a powerful lead role, The Bluff also gave Priyanka the chance to step into a larger creative space — joining the project as a producer and collaborator.
Reflecting on how she came on board, Priyanka shared that her long-standing relationship with AGBO, built during her work on Citadel, played a role in the project reaching her.
“When I read the script, it moved me deeply,” she said, explaining that the story resonated with her on multiple levels and made her eager to contribute creatively.
Her meeting with director Frank E. Flowers further cemented her decision.
Set in the 1800s, the film gave Priyanka the opportunity to portray a layered female character — a rare and rewarding experience in her career. She described the role as a privilege and highlighted how being involved as both an actor and producer made the journey even more fulfilling.
Priyanka also credited AGBO and Prime Video for fostering a collaborative environment throughout production.
Directed by Frank E. Flowers and written by Joe Ballarini and Flowers, The Bluff brings together an impressive production team including Joe Russo, Anthony Russo, Angela Russo-Otstot, Michael Disco, Cisely Saldaña, Mariel Saldaña, and Priyanka herself.
The action-adventure drama also features a strong supporting cast, including Karl Urban, Safia Oakley-Green, Vedanten Naidoo, Temuera Morrison, and Ismael Cruz Córdova.
The Bluff is set to premiere globally on February 25, exclusively on Prime Video, and will be available in English along with dubbed versions in Hindi, Tamil, Telugu, Kannada, and Malayalam.
For Priyanka, the film represents more than just another role — it marks a deeply personal creative milestone.