After the success of its first season, Pitch To Get Rich is set to return with a larger investment pool and a wider focus on supporting fashion entrepreneurs across India. The Fashion Entrepreneur Fund (FEF), which is backed by Akshay Kumar, Karan Johar, and several prominent business leaders, has officially opened registrations for Season 2 of the fashion focused business reality show.
This season will feature a ₹100 crore investment commitment for promising fashion businesses. According to the organisers, this represents a 150% increase compared to Season 1 and is among the larger funding opportunities currently available for entrepreneurs in the Indian fashion sector.
Pitch To Get Rich was created to help emerging fashion brands gain access to funding, industry guidance, and business support. The platform aims to identify entrepreneurs with scalable ideas and connect them with investors, mentors, and industry experts who can help them grow their businesses.
The first season saw several participating brands achieve business growth after joining the platform. Companies such as Love Kiki, Banana Club, DMO Dot, and others reportedly secured support that helped them expand their operations and strengthen their market presence.
For Season 2, applications are being accepted from founders working across different segments of the fashion industry. These include apparel, footwear, accessories, couture, sustainable fashion, direct to consumer brands, and lifestyle businesses with growth potential.
Speaking about the new season, Akshay Kumar, Promoter and Investor, Fashion Entrepreneur Fund (FEF), said, “India’s fashion entrepreneurs have the talent and ambition to build world-class brands. Through Pitch To Get Rich, we’re creating opportunities for founders to access the capital, mentorship and support they need to scale. This ₹100 crore commitment is our investment in the future of Indian fashion.”
Commenting on the announcement, Vagish Pathak, Chairman, Fashion Entrepreneur Fund (FEF), and Sanjay Nigam, Founder, Fashion Entrepreneur Fund (FEF), said, “India’s fashion industry is already worth over ₹10 lakh crore, yet there remains a significant gap in access to capital, mentorship and growth opportunities for emerging brands. Through Pitch To Get Rich, we are building the platform we wish fashion entrepreneurs always had. Season 1 proved that when promising founders receive the right support, extraordinary outcomes follow. With Season 2, we are taking our biggest leap yet, committing ₹100 crore to help discover and scale India’s next generation of fashion success stories. We are not just investing in brands; we are investing in the future of Indian fashion.”
With registrations now open, Season 2 aims to provide a platform for entrepreneurs seeking financial support, mentorship, and industry connections to expand their businesses in an increasingly competitive fashion market.