Obsession continued its impressive run at the Indian box office with a strong performance on its second Monday. The film collected approximately Rs. 4.15 crore, or around USD 435K, on its eleventh day in theatres. What makes this figure particularly notable is that it was around 4 per cent higher than the film’s second Friday collection of Rs. 4.00 crore.
Typically, most films see a noticeable decline in collections between Friday and Monday, often ranging from 30 per cent to 50 per cent. However, Obsession has continued to perform differently from the usual box office trend. Its second Monday collection was also around 70 per cent higher than the collection recorded on the first Monday, highlighting the film’s growing momentum among audiences.
With this latest addition, the film’s total collection in India has reached approximately Rs. 46.75 crore, or USD 4.90 million. The film is now set to cross the Rs. 50 crore mark, a milestone expected to be achieved today. Industry observers are also expecting a boost in collections due to “Discount Tuesday,” which could help attract more moviegoers to theatres.
Based on current trends, the film’s second week is expected to finish with collections of around Rs. 36 crore. If that target is achieved, the total box office collection will reach approximately Rs. 58 crore by the end of Thursday.
The strong hold during the second week has significantly improved the film’s long term prospects. Obsession is now expected to comfortably cross Rs. 80 crore and could potentially move beyond Rs. 90 crore if it maintains its current pace. Following its excellent second Monday performance, even the Rs. 100 crore mark is no longer out of reach, although there is still a considerable journey ahead before that becomes a reality.
The film will, however, face new challenges in the coming weeks. Several Hollywood and Bollywood releases are scheduled to arrive in theatres throughout June, increasing competition for audience attention and screen space. Despite that, the film has already exceeded expectations and delivered a performance that few had predicted before its release.
The day wise collections currently stand at Rs. 0.55 crore from previews, Rs. 1.60 crore on Friday, Rs. 3.25 crore on Saturday, Rs. 3.75 crore on Sunday, Rs. 2.50 crore on Monday, Rs. 3.40 crore on Tuesday, Rs. 3.40 crore on Wednesday, and Rs. 3.40 crore on Thursday during its first week. In the second week, the film collected Rs. 4.00 crore on Friday, Rs. 8.00 crore on Saturday, Rs. 8.75 crore on Sunday, and Rs. 4.15 crore on Monday, taking the overall total to Rs. 46.75 crore.