The recent surge of deepfake videos featuring Alia Bhatt has sparked significant concern among her fans and the broader public. The latest incident involves a video in which Alia appears to participate in the GRWM (Get Ready With Me) trend, which has gone viral on Instagram, accumulating over 17 million views. This video was posted by an Instagram user named Sameeksha Avtr, who explicitly states in her bio that all videos are made using AI for entertainment purposes.
Despite this disclaimer, the video’s realistic nature has led to unease among viewers. Comments from fans highlight growing anxiety about the implications of AI, with one noting that “AI is getting dangerous day by day,” and another expressing sympathy for those who might be deceived into thinking the video is real. This sentiment reflects broader concerns about the potential for AI and deepfake technology to spread misinformation and blur the lines between reality and fabrication.
This incident is not isolated. Earlier this year, another deepfake video featuring Alia Bhatt went viral. In that video, her face was superimposed onto the body of actress Wamiqa Gabbi.
The proliferation of these deepfake videos raises important questions about digital ethics, consent, and the potential harm such content can cause to public figures and ordinary individuals alike. As AI technology continues to advance, it becomes increasingly important to address these issues and develop strategies to manage and mitigate the risks associated with deepfake content.
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