For an entire generation that grew up in the early 2000s, VIVA was more than just a pop act. The group became closely associated with a period when Indian pop music was beginning to establish its own identity outside film music. At a time when female representation in mainstream pop remained limited, VIVA introduced a format where each member had a distinct personality and voice, something that resonated strongly with young audiences of that era.
More than two decades after the group first emerged, much of VIVA’s catalogue had gradually become unavailable across digital and streaming platforms as music consumption shifted over the years. The group’s music is now returning to streaming services worldwide through JioStar’s youth focused music platform and label KaanPhod, along with other major audio streaming platforms.
Long before discussions around individuality, representation and identity became common within popular culture conversations, VIVA had already positioned itself as a group that reflected those ideas. As India’s first all girl pop band, the group played a role in expanding the visibility of female led music within the mainstream pop space.
Speaking about the group’s legacy, Anushka Manchanda said, “VIVA represents a powerful moment in time that laid the foundation for us to be strong, independent women. We are humbled and grateful for the love we have continued to receive over the last two decades, and so this moment feels all the more magical as it comes together!”
Neha Bhasin added, “VIVA was never just a band, it became a feeling, a memory and an entire era for us and for a generation that grew up with our music. As India’s first pop girl band, we shared something truly special together and that connection has stayed alive over the years through the incredible love of our audiences. I’m so happy that the songs and videos which defined so many millennial memories will now finally be available for newer generations to discover, experience and enjoy as well.”
Reflecting on the emotional connection attached to the group’s music, Pratichee Mohapatra said, “VIVA feels inseparable from who I am, almost like an extension of my own name. It was where my musical journey truly began, shaping me not just as an artist but as a person. It holds some of my happiest memories, deepest friendships and biggest milestones. Seeing the music return after all these years feels emotional, nostalgic and a little surreal. There’s something beautiful about knowing these songs will now become part of the lives of both old listeners and an entirely new generation.”
Mahua Kamat also shared, “The music of VIVA is finally returning to where it has always belonged with the listeners who have carried these songs in their hearts for all these years. The love and support we’ve continued to receive across generations has been truly overwhelming, and it means so much to know that fans everywhere can now stream, rediscover and celebrate these songs all over again.”
The return of VIVA’s music comes at a time when early 2000s Indian pop culture is witnessing renewed interest among younger listeners. For many audiences who grew up during that period, the group represented confidence, individuality and a form of modern femininity that was still relatively uncommon within mainstream Indian music at the time.
