Demna’s Unexpected Debut Shakes Up Fashion Week
New Gucci creative director Demna Gvasalia surprised fans at Milan Fashion Week by unveiling a Spring 2026 collection months ahead of schedule. Instead of a traditional runway, the Georgian designer introduced his vision through a striking lookbook and short film, The Tiger, nodding to Tom Ford’s iconic Gucci era.
Demi Moore Dazzles as the Star of The Tiger
Actress Demi Moore, who leads the film, arrived in Look 36 from the new collection — an opulent turtleneck gown with hand-beaded orange and gold crystals. The gown sparkled especially at the train, embodying red carpet glamour fit for award season. Moore looked every bit the part of La Mecenate (“The Sponsor”), commanding attention with elegance.
Serena Williams Channels Vintage Glamour in La Famiglia
Tennis legend Serena Williams stunned in the film’s prelude Gucci: La Famiglia. She wore a figure-hugging black gown with sheer monogram detailing and feather accents, delivering a bold, Old Hollywood-inspired moment worthy of the spotlight.
Lila Moss Wears Her Own Runway Look
Model Lila Moss re-wore her look from the official Gucci lookbook — Look 17, dubbed “Ragazza.” She paired a black turtleneck with a croc-embossed mini skirt, knee-high boots, and a matching shoulder bag for a fierce, fashion-forward ensemble.
Elliot Page and Julia Shiplett Make Red Carpet Debut
Oscar-nominated actor Elliot Page attended the premiere with comedian Julia Shiplett, confirming their relationship. Page is set to appear in Christopher Nolan’s next film, The Odyssey.
From Jin to Jenner, Gucci’s Star Power Shines
With appearances from BTS’s Jin, Kendall Jenner, Alex Consani, and more, Demna’s non-runway show turned into Milan’s most talked-about fashion moment.
